THE INABILITY TO ATTRACT AND KEEP CUSTOMERS

The inability to attract and keep customers is one of the deadliest cause of business failure. In the world of business traffic is king. This principle is true whether your business is online or offline; traffic is king. For your business to succeed, you must know how to attract and keep customers. The number and quality of persons that visits your office for business are major factor in the success or failure of your business. Everybody you meet is somebody who could become your customer some time somewhere, and if you treat them well, they will bring in more people that will help to increase your profitability.

Majority of businesses that failed took for granted the key position that their customers play in their success. But those who valued their customer will do everything to keep them. They go the extra mile to offer quality, expert advice, effective consultation, recommendation incentive, value and in most cases customer recognition.

When you value and treat your customer like nobody has ever done, you will keep them for life, and not even a raise in your price will take them from you.

When you have established a reputation for customer satisfaction, you will then be able to attract quality customers;-people who are well connected locally and internationally. These are people who can help your business to grow tremendously. They do this by introducing you to their friends and associates who may as well be interested in your product or services.

My spiritual father-papa Ayo Oritsejafor has taught me many valuable things, and one the things I have learned from him is how to treat people with dignity. Papa Ayo Oritsejafor will treat you like a royal ambassador irrespective of whom you are and where you come from. He is open minded and delights in seeing the good in everybody. He is highly respected all over the world, not only because he is an effective and a dynamic preacher of the Gospel, but because of the way he treats people in a respectful and dignified way.

He is also married to an adorable and amiable queen who also shares in his philosophy and passion for treating people in a dignified manner. If you ever come in contact with this blessed couple, you will forever remember delightfully the glorious and dignified experience you had together with them. Consequently, the most interesting thing about this contact is that it lives you a better person than you were. This is one of the great things I have learned from my father and mother, and it will stay with me for life.

Now, let us pulse for moments and think! If a preacher of the gospel can humble himself and be this nice to people, how do you think you will ever succeed in business if you fail to treat people nicely? The survival, relevance and profitability of your business depends on your cordial relationship with people you meet in your day to day activities, whether in your office or in your neighborhood. He that wants to be treated like a king must first learn how to love people and treats them in a way that makes them loyal to him or her. Any business man that takes the time to treat his customers in a dignified way shall have their constant patronage and an undulating patronage, but he that fails to this shall walk a lonely way.

Take seriously the task of learning how to attract and keep your potential customers. This is the heart of your business. Every business profits wonderfully by keeping abreast of the fundamental elements of attracting, keeping and growing traffic.