Ignorance of products or Services Selling points

The selling points of a product or services is the most important element that ensures successful product marketing. Every business relies on effective marketing to emerge. If you do not under stand the selling points of your products or services you cannot pass it on to your workers or marketers. If your marketers do not know the selling points of your products, how can they convince their customers to see the benefits of the products? If you do not understand the selling points of your products you cannot help the customer to see how the products can help him solve his problems, and if the customer cannot see how your products or services can help him to solve his or her problems, he or she will equally not be able to release his or her hard earned money to you.

I have seen marketers bombard their customers with products details and features. This is a complete waste of time. Listen, nobody gives a dam about those long details; they are interested in how to find solutions to their own problems, and until you are able to show them how your offer can help them, you are alone. It is when you are able to show them how your products or services can help them solve their problems that you can make a sale. That is when money will come into your bank account.

To those who can provide solutions to the prevailing problems of humanity money comes easily and in contentious amount, but those who cannot, money avoid like a plaque.

In the light of the above, it is wise that you take your time to find out your products sales point and see how it relates to solving your customers problems. Invest your time to see how you can truly understand the situation of your targeted market, and find out a sales point in your product or services that can help them out. If you can do this then you are sure of making and being in business.


For more details Check reasons-why-business-fails.