PERSONNEL INTELLIGENCE

As I mentioned earlier in the article, ‘Reason why business fail’, the people you employ will either make or mar your business. Your employees are your greatest assets – not your products, services, brand, technology, business name, company name or logo. Your company personnel are the ones who make your products, services, and they are the one who find your customers, convince them, sell to them and also do everything that makes your business a functional entity. Business is all about people. When you understand them, you will be able to utilize every of their potentials to your greatest advantage and their overall wellbeing. If you look after your employee, your business will look after itself.

The ability to hire the right people to work with you in your business empire to achieve harmonious coordination of products and services to achieve organizational goal, integrity and profitability is called personnel intelligence, and no man can truly succeed in the world of business who does not crave to understand, master and major in this intelligence.

No matter how unique and beneficial your products and services are, no matter the sophistication of your employed technology to effectively and efficiently do business, your entire business depends on the people you have employed to create, produce, package, market, attend and deliver them to your customers. In this process many things do go, but it is the skills, carefulness and intelligence of your employees that helps to co-ordinate things in the proper way and gives your company a competitive edge. If your employees are carefree, careless, obnoxious, unskillful, unmotivated, sloppy, dishonest and disloyal, this will inevitably be evidence in the way and manner they deliver your products or services, and also in the way they interact and treat your customer.

It is better to employ a secondary school leaver with a smiling face than to employ a PhD holder with a sober face. A glamorous office is useless if the staffs attending to customers there do not know how to courteously treat your customers in a pleasing and dignified way. On the contrary, if your employees are full of life, enthusiasm, motivation, have total focus, are courteous and dedicated to serving your customer in a pleasing manner, you will always be ahead of all your competitors. This is because your competitors will never be able to copy the effect of your staff who takes pride in their work, who have fun with customers and who actually care about the customers. Even if your competitors try to imitate you or and try to steal your employees they will fail because you have treated your employees in a way that has impacted positively on their lives. This impact has now made them to pledge their undulating loyalty to you for life. No matter what your competitors try to do, they cannot create such an atmosphere. Every unique working atmosphere is peculiar and personalized to the creator alone.

Recruiting the best employee is one of the most difficult tasks in business. It is equally the most valuable because it puts you and your business far above your competitors, and enables you to attain and sustain relevance and superiority. Employing workers is easy, but employing the right one is intelligence. The workers you employ are the ones who create your business-its quality, culture, services, reputation, and its ultimate profit. For the sake of emphasis, I want to repeat what I said above. “The ability to hire the right people to work with you in your business empire to achieve harmonious coordination of products and services to achieve organizational goal, integrity and profitability is called personnel intelligence, and no man can truly succeed in the world of business who does not crave to master and major in this intelligence”

If you employ someone great, you become great and your life will become easier. If however, you employ the wrong person you undermine your lifestyle and inevitably sacrifice the value of your business.

It is my recommendation to anyone who wants to overcome competition to employee workers with better skills and bigger vision relevant to their area of specialization and focus so that they can be able to accommodate your growth. Devote your entire life to learning how to select the right personnel, how to keep them and how to make them produce at their maximum capacity. Be quick to fire when it becomes necessary, and be slow to employ when it is important.

See you at the top!